Renting Is Now the Best Way to Buy a Home

Yes, really.

At first, it sounds backwards. How can renting - something we’ve been told is “throwing money away” - actually help you buy your first home?

Well, believe it or not, with Keyzy’s rent-to-own model, it can actually be a stepping stone to owning your first home.

Here’s how it works - and why it might be your smartest move yet.

1. Skip the Deposit Struggle & Build Equity

Most first-time buyers get stuck at the first hurdle: saving a huge deposit.

With Keyzy’s rent-to-own model, you don’t need a deposit to move in. Instead, up to 100% of your rent becomes your deposit. That means you’re building equity in your future home month by month - just by paying rent. Unlike traditional renting, your money isn’t disappearing - it’s working for you.

2. Your Credit Score Doesn’t Have to Be Perfect

Worried about your credit? You’re not alone.

Keyzy’s eligibility criteria is more flexible than a traditional mortgage. That means you don’t need a squeaky-clean credit score to get started.

3. Fixed Rent = No Surprises

When rent goes up every year, budgeting becomes a guessing game.

With Keyzy, your monthly rent is locked in for 2 or 3 years. No unexpected hikes. Just stability while you plan your next steps.

4. You Choose the Home

Visit keyzy.com, browse the homes you actually want to buy, and apply. Once approved, you move in, rent, and build up your deposit along the way.

5. A Pre-Agreed Price - No Market Shock

One of the biggest fears buyers have? Prices shooting up before they’re ready.

With Keyzy’s rent-to-buy model, your home comes with a pre-agreed, guaranteed buyback price from day one. So you’ll know exactly how much it’ll cost you to buy when you’re ready.

6. You’re Not Tied Down if You Change Your Mind

If you decide not to buy at the end of the rental term, you’re free to walk away - no pressure or penalties ****(though you won’t get your converted rent back). Alternatively, you can decide to find a buyer on the open market and you will get the difference between the sale price and the future buyback price minus all your rental payments.

For example: your future buyback price is £500,000 and after two years you have paid £50,000 of rent. You decide to sell the property for £500,000. In that case you would get £50,000 back minus any fees paid as part of the transaction (agents, conveyancing etc. which we would let you know about before proceeding).

7. Real People Are Already Doing It

Take Nathan and Jasmin, for example.

They were renting in London, struggling to save, and felt locked out of the market. Through Keyzy, they moved into a home they loved - no deposit needed. Two years later, they bought their first home at the agreed price.

“Keyzy made it possible for us to stop worrying about the impossible deposit and actually start working towards owning our home.”

— Jasmin, Keyzy customer

So… Is Renting Really Still “Throwing Money Away”?

Not with Keyzy.

With rent-to-own, your rent isn’t disappearing - it’s working toward your future. You're building equity, locking in your purchase price, and skipping the deposit drama altogether.

It challenges the old-school view of renting, sure. But in today’s housing market, doing things differently isn’t just smart - it might be the best way in.

Find out more about rent-to-buy at keyzy.com