How Gen Zers Can Buy a Home by 2028!

Let’s be honest: Gen Z has heard every doom-and-gloom headline about housing.

“Impossible to buy.”

“Deposit? Good luck.”

“A lifetime of renting awaits.”

Enough of that.

Because here’s the plot twist no one saw coming: Gen Z can absolutely buy a home by 2028 - not by winning the lottery, but by using more modern routes that actually work in today’s world.

If you’re 18 - 27 right now, homeownership isn’t something for “long-term future you.”

It’s something for two-years-from-now you. And Keyzy is helping make it happen.

Gen Z Isn’t the Problem. The System Is.

Gen Zers are financially savvy, ambitious, entrepreneurial, side-hustle-powered, spreadsheet-building legends.

You’re not struggling because you’re doing something wrong.

The problem? The traditional homebuying model was built for… well, a totally different era.

You earn enough to afford monthly payments. You’re just being blocked by one big outdated obstacle: saving a huge deposit while paying high rent.

That’s where a new approach steps in - and changes everything. Because it’s ABOUT TIME!

Rent-to-Own: The Housing Glow-Up Gen Z Deserves

Rent-to-own is flipping the script on homebuying. Instead of spending 8 - 10 years painfully saving for a deposit (at this rate you’d be between 28-38 by the way), you can move into the home you want now - and build your deposit automatically by renting.

Keyzy is at the forefront of this shift, making homeownership more accessible (and honestly, more sensible) for Gen Z buyers.

Here’s the plan in action:

1. Move in now. Zero deposit.

You move in on day one with no deposit needed. You get the keys. Yes, really.

2. Pay the same fixed rent for two years

No increases. No surprises. No chaotic “sorry, your rent is going up” emails.

3. Every pound of rent builds your deposit

You’re literally creating your future deposit by renting. For example, if you rent a Keyzy home at £1,600 pcm for two years. After two years all your rent (£38,400) goes back into your pocket if you choose to buy the home. No more wasted rent or throwing money down the drain.

It’s honestly a no-brainer.

4. Buy at a price locked in from day one (no obligation)

No bidding wars. No “we’ve accepted another offer.”

This isn’t a shortcut - It’s a smarter route built for modern life.

Why Gen Z Is PERFECT for Rent-to-Own

We want flexibility, transparency, and control. And a plan that actually aligns with real life.

Rent-to-own hits all the marks:

Financial clarity and stability

Fixed rent gives you control, so you can plan, budget, and breathe, with an end goal in-mind.

Freedom to try before you buy

You’re not limited or locked-down, you have two years to experience living in the home, the community, and amenities all before making your decision

Two years to work on your mortgage profile

More savings. Better credit. Higher income. Bigger options.

We don’t want the old playbook - we want actionable solutions.

An Exciting Realistic Roadmap to Buying by 2028

Here’s the timeline:

2025: Research Mode Activated

Choose your Keyzy home that fits your budget and preferences.

2025: Move Into Your Rent-to-Own Home

Move in with zero deposit. How exciting!

2025 - 2027: Build Your Deposit Without Thinking About It

Just live your life. Travel, work, grow. Your deposit is growing in the background through your rent.

2027 - 2028: Become a Homeowner

With keys in hand - your new chapter is unlocked!

Gen Z Is Redefining Homeownership - Again

Gen Z challenged every old system so far - work, money, education, wellbeing - so why not housing too?

We want a route that fits our ambition, lifestyle, and financial reality.

And rent-to-own is exactly that.

The Bottom Line

You don’t need a giant deposit.

You don’t need a miracle.

You don’t need to wait a decade.

You just need a model built for you.

With Keyzy’s rent-to-own approach - no deposit, fixed rent, and 100% of rent becoming your future deposit.

Clearly the traditional route isn’t working, it’s time to explore a new one. Find out more at keyzy.com